As the Director of Digital Integrations & Marketing at GHW, he’s the architect behind the systems that turn clicks into conversations—and conversations into clients. Inside COACHG, Matt leads The Perfect Play coaching experience, helping agents and agency owners build scalable, ad-driven lead generation systems that don’t fall apart behind the scenes. From Facebook ad strategy and landing pages to CRM workflows and automated follow-up, Matt shows you how to connect the dots and run plays that actually work. With a background in football coaching and Medicare sales, Matt’s playbook is rooted in clarity, precision, and repeatability. No fluff. No confusion. Just proven strategies built from the ground up inside a multi-seven-figure Medicare agency. He’s passionate about helping agents get out of the weeds, stop duct-taping their tech, and finally build marketing systems that work as hard as they do. Based in Charleston, SC, Matt lives with his fiancée Mikayla and their labradoodle, Nala. He brings the same grit and discipline to COACHG that he once brought to the football field—and he’s here to help you win, one system at a time.